← 9 Types
GOING FURTHER · THE 3 INSTINCTS

The same type, three flavours.

Two leaders can share a type and still feel completely different. The instincts are why. Beneath every type runs a survival priority — what you protect and pursue first, before you even think. There are three.

Type tells you the pattern. Instinct tells you where it points. Your dominant instinct is the channel your type’s energy runs through — it shapes what you notice, what you chase, and what you quietly neglect. Most of us lead with one, lean on a second, and under-use the third.

Instinct One

Self-Preservation

自保 · The ground
Pays attention to
Security, resources, health, comfort, the practical base
Leads by
Making things stable, sustainable, and well-run
Under pressure
Hoards, over-controls cost and risk, retreats to routine
Watch for
Securing the base while the bigger opportunity passes
Instinct Two

Social

社交 · The group
Pays attention to
Status, belonging, who’s connected to whom, the room
Leads by
Reading the group, building networks, positioning the team
Under pressure
Over-reads politics, chases approval, manages perception
Watch for
Optics quietly winning over substance
Instinct Three

One-to-One

一对一 · The bond
Pays attention to
Intensity, chemistry, the key relationship or the one big bet
Leads by
Deep focus and magnetism — going all-in on what matters
Under pressure
Fixates, burns hot, neglects the wider field
Watch for
Tunnel vision on one person, deal, or idea
WHY IT MATTERS AT WORK

Why two of the same type don’t lead alike.

Put a Self-Preservation Achiever and a Social Achiever in the same company and they’ll chase success in opposite directions — one builds a solid, profitable engine; the other builds visibility and standing. Same type, same drive, different target. That gap is the instinct.

Read the stack, not just the top

Dominant · Support · Blind spot

What matters most isn’t your dominant instinct alone — it’s the order. The instinct you lead with shows your strength; the one you under-use shows where you’re quietly exposed. A leader strong in Self-Preservation and Social but blind to One-to-One can run a tight, well-networked organisation and still struggle to form the single deep alliance a deal depends on.

Where this goes next

Type × Instinct = 27 subtypes

Cross the nine types with the three instincts and you get 27 distinct “subtypes” — the level of detail we use in advisory work and inside the community, where it earns the nuance. For now, knowing your dominant instinct already explains a lot of what you’ve noticed in yourself and your team. These are illustrative patterns, not labels — a mirror to think with, never a box.

Where instinct meets type in real teams — the 27 subtypes — is the work we do inside the community and in advisory. That’s where this depth earns its keep.

Explore the community →

Newer to this? Start with the nine types and the three centres — the instincts sit on top of both.

The nine types →
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