Two practitioners.
One conviction about how Asia leads next.
The conventional answer to leadership is more frameworks. Ours is the opposite: fewer, deeper. The Enneagram as a mirror, not a label. Used inside the conversations that actually shape an organisation.
Built on an ancient framework · our credit & method →
We don't fix leaders. We help them see themselves — and the people they lead — more clearly.
Why we built this
The AI era will reward a different kind of leader — one who can read themselves before reading the room. Strategy without self-awareness is a liability. Frameworks without depth are noise.
Business Enneagram Asia is a working tool for that leader. Built inside the rooms we coach in. Refined against real decisions, real teams, real Asian business contexts — not Western templates dropped onto a different culture.
The founders
Twenty-five-plus years across Medical Device Technology and Business Development in Southeast Asia. Sales Excellence capability-building across Asia Pacific. 2,500+ hours of executive coaching. Trained at ICF-MCC level, certified ICF Master Performance Coach. Now coaches founders and senior leaders on the inner shifts that turn capable managers into deliberate leaders.
Twenty-plus years of corporate leadership across Asia and Europe. 17 years at Mercedes-Benz China, joint-venture partnerships and 600+ dealer retail operations. Former Group CEO at EP Manufacturing Berhad, group strategy and operational transformation. Now an executive coach and advisor to founders and senior leaders across Malaysia, Singapore and China. Glocoach Coach of the Year 2024.
What we stand for
Depth over performance. Self-awareness over labels. Tools that work inside the actual conversations a leader has — with their board, their team, their key hire — not theory for its own sake.
Built for Asia. Bilingual by default. Sensitive to the cultural nuance that shapes how decisions actually get made in this region — and to the patterns that travel across it.
The Enneagram itself is an ancient map — nine patterns observed across centuries of wisdom traditions. Our work stands on the shoulders of teachers who carried it forward. What we add is the translation: that timeless map, brought into the language of modern leadership, business, and decision-making in Asia.
Nine patterns. The operating system of every leader.
The Enneagram isn't a personality test for us. It's the diagnostic layer underneath leadership — the patterns running a person when nobody's watching.
Every BEA tool, every cohort, every advisory engagement starts here. Once you can see your own pattern clearly, the conversations with your team start to make a different kind of sense.
Start the conversation. We'll find the fit together.
Every engagement begins with a real conversation — about your context, your team, and what you're actually trying to move. We'll help you find where to start.
X-Map is our tool for reading the human dynamics in a team — how any two people work together, and where a whole team meets or collides. It's in early access: apply to test the full tool, free.
- Free while we're in early access
- All 81 pairings · 18 business dimensions
- A pre-conversation brief
- Curated · limited seats
Private cohorts for your leadership team, custom intensives, and advisory for high-stakes situations. Scoped to your challenge — with 20+ years of C-suite operating experience inside.
- Private team cohorts
- Custom team intensives
- Private advisory with Daniel & Simyee
- Bespoke organisational programs
Get in touch
If this resonates, we'd like to hear from you.
We work with HR and L&D leaders inside MNCs, and with founders and CEOs of SMEs, across Malaysia, Singapore and China. Coaching engagements, leadership team alignment, strategic facilitation.
WhatsApp Simyee